85 percent of small businesses report their best source of new customers is word-of-mouth referrals.You want to expand your reach and stay top of mind with as many people (preferably prospects) as possible. Nor are you adding them just to boost your numbers. Remember, you’re not adding these contacts because you necessarily expect to make a sale. The easiest and most cost-effective place to start is with friends, family, colleagues, and customers. You’ll need to build a following and expand your reach over time. Getting found through organic search doesn’t happen overnight. Let the World Know You’re on Social Media It also provides a preview of what your photo will look like in various formats on the LinkedIn website.īonus Content: Snag a copy of our handy time-saving tool sheet. Using your smartphone and the basic editing tools provided by the networks, you can create and add appropriate images in a matter of minutes.įor example, LinkedIn’s photo tool lets you rotate, reposition and resize your images so that no important information is lost during cropping.
#THE SOCIALITE MEDIA PROFESSIONAL#
It’s not like you have to hire a professional photographer to get a good headshot these days. Instead of using whatever photos you have handy or simply taking the one-size-fits-all approach, take the time to create a consistent brand image across all networks and optimize your chosen photos according to each network’s specifications.įor example, here are the minimum profile size requirements (in pixels) for a few of the major social networks: This type of carelessness causes unnecessary confusion for your customers and can make you seem unprofessional. You want to be easily recognized, yet so many small business owners are content to leave up profiles with mismatched logos and photos, some of which are blurry and improperly sized. Use Consistent Photos, Headshots, and Logosīrand consistency across social media channels is essential. That’s why so many businesses - large and small - turn to automation.įor those of you who are brave enough to handle it yourself, we’ve put together a helpful list of tips and best practices that can help you increase your social media presence.
![the socialite media the socialite media](http://nycsm.weebly.com/uploads/4/7/2/0/47203959/wc-2020.png)
![the socialite media the socialite media](https://media3.thesocialitefamily.com/en/4269-thickbox_default/domino-pot-medium-red.jpg)
But in reality, social media growth requires time and effort, not to mention ongoing execution, monitoring, and strategic adjustment. Just share a few blurbs about the company and go on with your day. But being present and accounted for isn’t exactly the same thing as growing a social media presence. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent use Twitter and 71 percent use LinkedIn.
#THE SOCIALITE MEDIA UPDATE#
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